WE PROVIDE CASE STUDY ANSWERS, ASSIGNMENT SOLUTIONS, PROJECT REPORTS AND THESIS
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Retail
Management
1. Is
the Build-A-Bear concept a fad, or does it have staying power?
2. What
can Build-A-Bear do to generate repeat visits to the store?
(1) What
are the keys to making WeddingChannel.com a success from the perspective of the
companies investing in it?
(2) Why
would a retailer want to invest in a virtual community like WeddingChannel.com?
(3) Can
you think of other retailers that might benefit from developing a virtual
community?
1. Describe
how accounting irregularities can play havoc with a firm’s reputation, supplier
relations, and manager morale.
2. Discuss
other means of measuring and improving financial performance at Dollar General.
3. What
are the financial management pros and cons of Dollar General’s placing greater
emphasis on perishables?
4. Evaluate
Dollar General’s inventory management initiatives.
1. Evaluate
Sports Authority’s new design in light of the retailer’s objectives.
2. Discuss
the pros and cons of Sports Authority’s use of specialty boutiques instead of
its previous warehouse format.
3. Develop
a promotional campaign for Sports Authority to capitalize on “the authority”
image.
4. Do
you think the WTSA network will prove to be a major contributor to Sports
Authority’s atmospherics or will it turn out to be a fad? Explain your answer.
Retail
Management
1. What is Rainforest Café’s retail
offering and target market?
2. Were malls good locations for
Rainforest Cafés? Why or why not? What would be the best location types?
3. Many retailers have tried to make their
stores more entertaining. In a number of cases, these efforts have failed. What
are the pros and cons of providing a lot of entertainment in a retail store or
restaurant?
1. Is the Build-A-Bear concept a fad, or
does it have staying power?
2. What can Build-A-Bear do to generate
repeat visits to the store?
(1) What are the keys to making
WeddingChannel.com a success from the perspective of the companies investing in
it?
(2) Why would a retailer want to invest in a
virtual community like WeddingChannel.com?
(3) Can you think of other retailers that
might benefit from developing a virtual community?
1. Outline the decision-making process for
each of the Chens’ bicycle purchases.
2. Compare the different purchase
processes for the three bikes. What stimulated each of them? What factors were considered
in making the store choice decisions and purchase decisions?
3. Go to the student side of the Online
Learning Center (OLC) and click on multiattribute model. Construct a
multiattribute model for each purchase decision. How do the attributes considered
and importance weights vary for each decision?
1. Is there an overlap in these two
consumer segments?
2. Can Wal-Mart changes its image and
appeal to an upscale shopper, or should it stick to loyal, cash-strapped
customers?
3. Would you recommend that Wal-Mart
purchase additional pages in Vogue magazine this year? Explain your rationale.
1. What is the target market of extreme
value retailers like Dollar General and Family Dollar?
2. Why are customers increasingly
patronizing these extreme value retailer stores?
3. How do extreme value retailers make a
profit when their prices and average transactions are so low?
4. Can extreme value retailers defend
themselves against general merchandise discount retailers like Wal-Mart, or
will Wal-Mart eventually drive them out of business? Why?
1. Evaluate Sports Authority’s new design
in light of the retailer’s objectives.
2. Discuss the pros and cons of Sports
Authority’s use of specialty boutiques instead of its previous warehouse
format.
3. Develop a promotional campaign for
Sports Authority to capitalize on “the authority” image.
4. Do you think the WTSA network will
prove to be a major contributor to Sports Authority’s atmospherics or will it
turn out to be a fad? Explain your answer.
RETAIL MANAGEMENT
1. What can an
independent retailer learn from this case?
2. What are the
positive implications of this case with respect to the use of leased
departments in department stores?
3. How can a
mid-priced apparel store become a destination retailer?
4. How is Gap
Inc. utilizing the principles of the wheel of retailing through its Gap, Old
Navy, and Banana Republic divisions?
5. How can
high-priced apparel specialty stores successfully compete against full-line
discount stores?
6. What role
should the Internet play for apparel retailers?
7. Can an
apparel retailer prosper in the future if it does not engage in multi-channel
retailing? Explain your answer.
1. What overall
conclusions do you reach after reading this case?
2. How can
apparel retailers compete with Wal-Mart?
3. Does
cross-shopping affect apparel retailing? Is this good or bad? Why?
4. What are the
retail implications of this statement ``American consumers are not trendy –
either at work or play?’’ Do you agree with the statement? Explain your answer.
5. How could
the information cited in the case be used in a retail information system?
6. Devise a
questionnaire to determine what improvements the loyal customers of an apparel
store chain would like to see in the chain.
7. What
additional consumer-related information would you like to review about apparel
shoppers besides that stated in the Case?
RETAIL MANAGEMENT
Q.1) What is the purpose of developing a formal retail
strategy? How would a strategic plan be Used by a college book store? (10 Marks)
Q.2) Do you believe that customer service in retailing is
improving or declaring, if yes, why and If no why? (10 Marks)
Q.3) What are the expected and augmented value chain
elements for the following retailers.
a) Fast food restaurants
b) Motel
c) Local pharmacy
Q.4) What do you understand by service retailing. Explain
the unique aspects of service
Retailing with suitable examples. (10 Marks)
Q.5) Explain the wheel of retailing. Is this theory
applicable in today’s context. Why or why not?
Q.6) Compare a single channel and a multi-channel retailing.
State the advantages and
Dis-advantages also. (10 Marks)
Q.7) a) Explain non-store retailing with example (10 Marks)
b) Explain the 30 days rule for direct marketers.
Q.8) Explain the characteristics of retail training methods?
(5 Marks)
WE PROVIDE CASE STUDY ANSWERS, ASSIGNMENT SOLUTIONS, PROJECT REPORTS AND THESIS
ARAVIND - 09901366442 – 09902787224
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